ROLE

I worked as the Marketing and Design Intern within the marketing department of the undergraduate office of the McCombs School of Business. I spent my summer working hand-in-hand with the marketing coordinator, understanding the vital role of the department, and creating digital content for the celebration of the BBA Centennial Celebration. 

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PROJECTS

I was first officially exposed to the magical tools within Adobe Suite, and finally learned how to properly use Photoshop, InDesign, Illustrator, and Lightroom as I was tasked with designing bridge banners, window clings, hanging banners, and T-shirts that would provide students and alumni alike the exciting celebration information for that coming school year. In addition, I had the privilege of collaborating with the undergraduate office through aiding with any marketing insight, ideas, and materials needed for the fall semester. Among the projects I undertook was creating a marketing plan for several giveaways to occur during the orientation weeks for the incoming freshmen students while creating and tracking social media content to promote these events. 

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LEARNINGS

All in all, I loved the mentorship and patient guidance provided to me by my manager, and by the department as a whole. I was first exposed to the ways a business decides to target their marketing efforts, and the crucial components needed to be successful, specifically as a university. Looking back, my experience allowed me to be able to pursue more independent roles in the future.

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